The largest lighting event deserves the smartest guide.
The Light+Building exhibition is the largest event in lighting business. Philips Lighting presented their innovations to over 210.000 visitors. This years main focus was „connectivity“ which means intelligent light controls. To connect the visitors to Philips we created a smart phone app (Android / iOS) that guided them through the stand. In each product area additional features and information could be discovered. So far so good. But we took a step ahead. While using the smart phone the app communicated with our website. Every action and interest was tracked and automatically analyzed. At the end of the day each user received a link to his private user area. With just one click he could download his whole day at the Philips stand including all product information he was interested in. With this smart service surprise we explained what connectivity means to us.