Welcome to Rat Vegas
People like to gamble. And especially in the social web they like to be entertained too. So we combined both and trained some rats to become the croupiers of our SALLOS Casino. SALLOS is the leading brand of licorice candy. And this means either you like it or not. There is nothing in between. Same with our casino. But people loved it and over 10.000 visitors per day showed up and played roulette during our live stream. In this six weeks we housed the rats in our conference room. We developed the casino, a tracking system, controlled all the hardware with a Arduino board and a software we have created and recognized that rats are very underestimated animals. During the campaign we had over 300.000 visitors and the whole projects spread through the social web. And the rats? We kept a few. All of them enjoy their retirement.